Alistair M. Stiegmann


Creative Director · Art Director · Brand Strategist

Alistair M. Stiegmann is an independent art director and creative visionary with a dynamic career spanning over two decades. Launching his design studio, SUBTRACT, in San Francisco during the aftermath of the 2001 .com bust, Alistair transformed crisis into opportunity—building a career rooted in resilience, innovation, and aesthetic clarity.

His creative journey led him from Silicon Valley to the South of France, where he partnered with high-profile clients including Oceanco Yachts and regional industries in Nice. This cross-cultural experience has deeply informed his visual language and strategic approach.

Currently, Alistair serves as Creative Director at Vero Labs, Inc., where he leads the brand and product design for VERO™ – True Social, a platform dedicated to authentic digital connection. His role encompasses everything from visual identity systems to user experience design.

Alistair’s portfolio includes acclaimed collaborations with Ojingo Labs, Inc., contributing to digital and media projects for notable clients such as TED, Google Earth, Hasbro, Warner Bros., and Project Kaisei. His work is characterized by thoughtful storytelling, refined aesthetics, and a dedication to meaningful engagement.

With a passion for culture, design, and helping others realize their creative potential, Alistair continues to craft visual experiences that resonate across industries and audiences.