SUBTRACT is the work of Alistair M. Stiegmann. Published, Awarded, Independent Art Director since the infamous 2001 .Com Bust
Alistair is a creative visionary specialising in brand development, visual communication systems, user experience and design. Alistair is currently the Creative Director at Vero Labs, Inc. leading the product and brand design of VERO™ — True Social while guiding the transition between design and development.
He is known for his work with Ojingo Labs, Inc. working for numerous digital and other media projects for companies such as: TED, Google Earth, Hasbro, Warner Bros., Project Kaisei. Alistair created his own design studio, SUBTRACT in 2001 in San Francisco, CA where he then moved to the South of France, Nice evolving his talents with high profile clients like Oceanco Yachts and other various, local industries.
Creating and solving problems is what Alistair loves about design. Design has influence on so many things and there are always problems to be solved through design.
At SUBTRACT, we consider the evolution of brands as an applied science, expressed visually, with an intelligence focused on the different objectives of culture, communication, new concepts, and (always, without exception), new projects and friendly meetings.
A chosen group of creatives who successfully experiment with image & sound design, mobile solutions, technology and products intended for the general public, entertainment, and even cinema. Together we have imagined, designed and developed—fun, functional, unforgettable, and meaningful projects.
UNIQUE BRANDS AND EXCEPTIONAL CLIENTS: VERO, WARNER BROS, MVFX, LE TOUR DE FRANCE, GOOGLE EARTH HEROS, PROJECT KAISEI, LIVE NATION ET PROJECT KAISEI, OCEANCO, VEGA YACHTS, SOPHIE YACHTS ET AQUA MARINE, CLUB BUSINESS 06, ATELIER DU PARQUET ET CARYO, DEGOMETAL, POLYGONE, NICETOILE ET ELLE, CIAIS, TXCX AND VITRINES-PARISIENNE, AND MISCHOOL … WHO’S NEXT?
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Featured in Rockport Publishers Design Matters // Portfolios 01
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